Goofus doesn’t like hefeweizens, and the beer he’s checking in is a hefeweizen. Let’s say Goofus tries a beer that he doesn’t like. This is the biggest selling point for me when it comes to Untappd, and the only reason I even have a profile on the platform to begin with. Your check-in will influence the overall rating of the beer, which other people can – and often do – use to make buying decisions. Whenever you look up a beer, you’re going to see how many times the beer has been checked in and the average rating it has received on the platform. You’re also given the option to award the beer a rating of anywhere between 0.25 and five stars (a score of zero will result in the beer not being rated).Īnd it’s that ratings system that drives industry folks nuts.

The check-in then appears on your timeline, as well as in the feeds of anyone with whom you’re friends on the platform. You can also include information like flavor profile tags (hoppy, strong, smooth), how the beer was served (on draft, in a can), where you bought it and where you’re drinking it. You can make comments on the check-in and include photos of the beer (or anything else you fancy, but the beer is the star of the show here).

Untappd beer